Club Med Mauritius
We collaborated with the Club Med EMEA Brand & Social Media team to create a full series of visual content for their two resorts in Mauritius: Club Med La Plantation d’Albion and Club Med La Pointe aux Canonniers. The goal was to produce premium, social media friendly content that captures the tropical beauty of the island through authentic and immersive storytelling, aligned with Club Med’s artistic direction.
Creative Direction
The visual direction was built around natural light, movement and emotion. Inspired by Club Med’s “suggest rather than demonstrate” approach, we focused on capturing spontaneous moments, warm tropical tones and immersive lifestyle scenes through cinematic compositions and editorial framing. Shadows, textures, close-up details and motion played a central role to create content that feels both refined and authentic.
Mauritius became the perfect playground for this production, with its turquoise lagoons, lush gardens, white sand beaches and golden sunsets. We created a mix of resort storytelling, underwater content, couple moments, wellness experiences and destination-focused visuals designed to evoke escape, joy and exclusivity.
On-site collaboration
We worked closely with the Club Med marketing and production teams throughout the entire shoot to ensure every scene matched the brand identity while staying natural and emotionally driven. The production was carefully planned around the best light conditions, resort experiences and key visual moments across both properties.
The content combined lifestyle storytelling, resort infrastructure, gastronomy, wellness, sports, underwater moments and excursions to deliver a large variety of assets adapted for Instagram, digital campaigns and future communication needs.
